Last Updated: 19 September 2024
Azura Seraph™️ (Pty) Ltd (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal information you share with us through the use of the websites, https://risewiththenewearth.com and https://theazuraseraph.com (“the Websites”). This Privacy Policy explains how we collect, use, share, and protect your personal data, in compliance with the Protection of Personal Information Act (POPIA) in South Africa and the General Data Protection Regulation (GDPR) in the European Union.
By using the Websites, you consent to the practices described in this policy.
- Who We Are
Business Name: Azura Seraph™️ (Pty) Ltd
the Websites: https://risewiththenewearth.com and https://theazuraseraph.com
Email: [email protected]
Address: Spaces, Waterfall City, 1st Floor, Gateway West, 22 Magwa Crescent, Midrand, Johannesburg, South Africa, 2066 (Please note: this is not a walk-in office as we mainly operate online. Visits are strictly by prior arrangement only).
Azura Seraph™️ is a registered trademark, and the Websites is an extension of Azura Seraph™️ (Pty) Ltd.
- Data We Collect
We may collect and process the following personal data from visitors to the Websites:
Personal Identification Information: Name, email address, postal address, phone number, etc.
Financial Information: We do not process financial information on either of the websites. https://risewiththenewearth.com or https://theazuraseraph.com, as all sales are exclusively through Amazon.com, which handles payments.
Technical Data: IP address, browser type, time zone setting, location, operating system, and device data.
Usage Data: Information on how you use the Websites, such as page visits, time spent, and interactions with content.
Marketing and Communication Data: Your preferences in receiving marketing communications from us.
- How We Use Personal Data
We use your personal data for the following purposes:
To Communicate with You: To respond to inquiries, send newsletters, and provide information about our products and services.
To Improve User Experience: Analyzing how visitors use the Websites to enhance the functionality and user experience.
To Comply with Legal Obligations: Where necessary, we process personal data to comply with legal obligations under South African law (POPIA) and European Union law (GDPR).
- Legal Bases for Processing Personal Data
Under POPIA and GDPR, we rely on the following legal bases to process personal data:
Consent: We process your data based on the consent you provide (e.g., subscribing to newsletters).
Contractual Necessity: We process data where it is necessary for the performance of a contract with you (e.g., customer inquiries).
Legitimate Interest: We process your data to pursue our legitimate interests, as long as it does not override your rights.
Legal Compliance: We process your data where necessary to comply with legal obligations.
- Data Retention and Security
We are committed to ensuring the protection of your personal information. We have implemented security measures to prevent unauthorized access, disclosure, or loss of your data, including:
Encryption: We use encryption protocols to protect data during transmission.
Access Controls: Access to personal data is limited to authorized personnel only.
Data Retention: We will retain your data only as long as is necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once personal data is no longer needed, it will be securely deleted or anonymized.
- Sales Exclusively Through Amazon
All sales of the Awakened by Fire Series are exclusively processed through Amazon.com. We do not handle payments, financial transactions, or shipping directly on https://risewiththenewearth.com or our associated site https://theazuraseraph.com. Any financial information related to purchases is collected and processed by Amazon.com, which has its own privacy policies.
- Data Sharing
We do not sell or trade your personal data to third parties. However, we may share your personal data under the following circumstances:
Service Providers: We may share data with third-party service providers (e.g., hosting providers, email marketing services) who assist us in operating the Websites. These providers are bound by confidentiality agreements and will only use your data to provide services to us.
Legal Obligations: We may disclose your data if required by law, in response to a valid request by public authorities, or to protect our legal rights.
- Your Rights Under GDPR and POPIA
You have the following rights concerning your personal data under both GDPR and POPIA:
Right to Access: You may request details of the personal data we hold about you.
Right to Rectification: You have the right to correct any inaccurate data we hold.
Right to Erasure: You may request that we delete your data under specific conditions.
Right to Restriction: You can request that we limit the processing of your personal data.
Right to Data Portability: You have the right to request your data in a structured, commonly used format.
Right to Object: You can object to the processing of your data where we are relying on legitimate interests.
Right to Withdraw Consent: Where data processing is based on your consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days, as required by applicable laws.
- Cookies and Tracking
We use cookies and similar tracking technologies to enhance your browsing experience on the Websites. Cookies are small text files that store information about your device and usage patterns.
Necessary Cookies: These cookies are essential for the operation of the Websites.
Analytics Cookies: We use these cookies to understand how visitors engage with the Websites.
Marketing Cookies: These cookies track user interactions with marketing efforts and deliver personalized content.
You may manage or disable cookies through your browser settings. Disabling cookies may affect certain functionalities of the Websites.
- Third-Party Links
“the Websites” may contain links to third-party websites, such as Amazon.com for book purchases. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing any personal data.
- Children’s Privacy
“the Websites” is not directed at individuals under the age of 16, and we do not knowingly collect personal data from children. If we learn that we have inadvertently collected personal data from a child under 16, we will take steps to delete the information as soon as possible.
- Compliance with POPIA
In compliance with South Africa’s Protection of Personal Information Act (POPIA), we process personal data in a lawful, reasonable manner that does not infringe on the privacy rights of individuals. Personal data is collected and processed for specific, explicitly defined purposes and retained only for as long as necessary to achieve those purposes.
If you are a resident of South Africa, you may exercise your POPIA rights by contacting us at [email protected].
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page with the revised date at the top. We encourage you to review this page periodically to stay informed about how we protect your data.
- Contact Information
For any questions or concerns regarding this Privacy Policy or our data protection practices, please contact:
Azura Seraph™️ (Pty) Ltd
Email: [email protected]
Address: Spaces, Waterfall City, 1st Floor, Gateway West, 22 Magwa Crescent, Midrand, Johannesburg, South Africa, 2066 (Please Note: this is not a walk-in office as we mainly operate online. Visits are strictly by appointment only.)
By using “the Websites” you accept the Privacy Policy.